Effective as of October 1, 2021

General

This Privacy Policy is incorporated into Data B’s Terms of Service and License Agreement, located at https://bit.ly/3vZa15U, and applies to the information obtained by us through your use of Data B’s Site, Software, and Services (“Information”) as described in this Policy. Capitalized terms used in this Policy and not otherwise defined shall have the meanings provided for those terms in the Terms of Service.

Information collection

When you interact with our Site, Software, and/or Services, we collect information that could be used to identify you (“Personal Data”). Some of the information we collect is stored in a manner that cannot be linked back to you (“Non-Personal Data”).

When you sign up for or use our Services, you voluntarily give us certain Personal Data, including:

• Your email address. If you log into Data B with a social networking credential, such as with your Google account, we will ask permission to access basic information from that account, such as your name and email address. You can stop sharing that information with us at any time by removing Data B’s access to that account.
• Your payment information, if you are a paying customer. This is required to complete a commercial transaction on the Site. We use this information to enable and fulfill your transaction. If you choose to use PayPal® to finalize and pay for your order, you will provide your credit card number directly to PayPal®. The privacy policy of PayPal® will apply to the information you provide on the PayPal® website.

In addition, we collect the following information as you use the Site, Software, and/or Services:

• User Content. This consists of all text, documents, or other content or information uploaded, entered, or otherwise transmitted by you in connection with your use of the Services and/or Software.
• Location information. This is the geographic area where you use your computer and mobile devices (as indicated by an Internet Protocol (IP) address or similar identifier) when interacting with our Site, Software, and/or Services.
• Log data. As with most websites and technology services delivered over the internet, our servers automatically collect data when you access or use our Site, Software, and/or Services and record it in log files. This log data may include IP address, browser type and settings, date and time of use, information about browser configuration, language preferences, and cookie data.
• Usage information. This is information about the Data B Site, Software, and/or Services you use and how you use them. We may also obtain data from our third-party partners and service providers to analyze how users use our Site, Software, and/or Services. For example, we will know how many users access a specific page on the Site and which links they clicked on. We use this aggregated information to better understand and optimize the Site.
• Device information. This is data from your computer or mobile device, such as the type of hardware and software you are using (for example, your operating system and browser type), as well as unique device identifiers for devices that are using Data B Software.
• Cookies are small text files stored on your device and used by web browsers to deliver personalized content and remember logins and account settings. Data B uses cookies and similar technologies, including tracking pixels and web beacons, to collect usage and analytic data that helps us provide our Site, Software, and/or Services to you, as well as to help deliver ads for relevant Data B products and services to you when you visit certain pages on the Site and then visit certain third-party sites.
• We may collect information about you from third parties, such as marketing partners and researchers, where they are legally allowed to share your Information with us. We may combine the Information we receive from other sources with Information we collect from you (or your device) and use it as described in this Privacy Policy.

Information use

We use, process, and store your Information as necessary to perform our contract with you and for our legitimate business interests, including:

• To help us provide and administer our Site, Software, and/or Services, authenticate users for security purposes, provide personalized user features and access, process transactions, conduct research, develop new features, and improve the features, algorithms, and usability of our Site, Software, and/or Services.
• To communicate with you about your use of our Site, Software, and/or Services, product announcements, and software updates, as well as respond to your requests for assistance, including providing account verification support if you’re having difficulty accessing your account.